This morning I woke to yet another day of winter. And though my Midwestern roots do, on occasion, make me miss mounds of snow, a light dusting every five years is just fine by me. But for some reason, Charlotte hasn’t been holding up to her end of the deal this winter. The deal of course being: I can’t live without warm weather and Charlotte provides it almost year round.

As many of you knew but probably didn’t care enough to google the outcome, Punxsutawney Phil worked his one day a year yesterday. Apparently my desperate letter didn’t get past his handlers because he is predicting six more weeks of winter. That little stinker. (Note: According to his website, he also was excited about the Pittsburgh Steelers winning the Super Bowl. Who knew ground hogs followed football.)

So, despite what the daffodils in my yard might think, spring is not here yet. I am forced to wait patiently under my blanket on the couch with my hot cocoa and book until I can get out and enjoy the sun on my face. Brr.

Today there are many internet-based social networking tools at your disposal, surely there must be a winning combination to reach deeper than ever into the minds of millions. Think on this fact. Over the first couple years in existence, the once college-based social networking site, Facebook, exploded into the mass of culture with exponential growth reaching over 500 million subscribers. The point is there are more people online making connections like never before. Now is the time for businesses to understand this trend and begin tapping into this expansive network. The biggest question remaining is how and with what tools. [Read more →]

From KWY News Radio 1060AM Philadelphia:

Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.

In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian.

While others go into the panic mode, Warren Buffett goes into the shopping mode. This same kind of thinking can be applied to marketing. While others are into a cut and run mode, the smart money looks for marketing opportunities. [Read more →]