Today there are many internet-based social networking tools at your disposal, surely there must be a winning combination to reach deeper than ever into the minds of millions. Think on this fact. Over the first couple years in existence, the once college-based social networking site, Facebook, exploded into the mass of culture with expodential growth reaching over 500 million subscribers. The point is there are more people online making connections like never before. Now is the time for businesses to understand this trend and begin tapping into this expansive network. The biggest question remaining is how and with what tools. [Read more →]

From KWY News Radio 1060AM Philadelphia:

Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.

In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high. He is a contrarian.

While others go into the panic mode, Warren Buffett goes into the shopping mode. This same kind of thinking can be applied to marketing. While others are into a cut and run mode, the smart money looks for marketing opportunities. [Read more →]

Last Tuesday night AIGA Charlotte (local chapter of the professional association for design) hosted its bi-monthly meet|market at Tutto Mundo in the Southend area. This event is for designers and all other creative types to hang out and do a little networking. Currently I’m serving as the Financial Director on the board, and we are always looking for ways to make our events fun and interesting for the creative community. This past week was no exception as we hosted our very own music trivia night. In organizing the event, Nikki Mueller our Programming coordinator teamed up with Spencer, the house dj at Tutto Mundo, to create an exciting game not to be forgotten! [Read more →]